Cookies help us deliver our services. By using our services, you agree to our use of cookies. Learn more Got it

Filters

Filters

Ad Type

Industries

Marketing objective

How Disney Delivers Engaging Experiences
August 2015

How Disney Delivers Engaging Experiences

Disney.com's SVP Mark Walker shares his thoughts on how Disney has stayed true to its core values in today's digital world.

REI Uses Digital to Bring Outdoor Customers Inside
May 2015

REI Uses Digital to Bring Outdoor Customers Inside

Annie Zipfel, SVP of Marketing for REI, describes how Local Inventory Ads help customers find just what they want—and keep them connected to the local store experience that's at the heart of the br...

Macy's Goes Omnichannel
April 2015

Macy's Goes Omnichannel

Learn how the 150-year-old department shop adapted its team structure, inventory and marketing to delight its modern core audience: 25–54 female omnichannel shoppers.

Ralph Lauren Using Technology to Stay Local Globally
November 2014

Ralph Lauren Using Technology to Stay Local Globally

Serge Acker on Google Think Insights on how the use of technology, data and digital marketing has allowed Ralph Lauren to scale internationally and keep locally focused.

The Catalyst for Customer-Centric Marketing
November 2014

The Catalyst for Customer-Centric Marketing

Nilan Peiris, VP Growth at TransferWise, talks to Google about the definitions, benefits, challenges and new opportunities with programmatic marketing

Data into Insights, Insights into Action
November 2014

Data into Insights, Insights into Action

Google's Lawlor summarises the programmatic opportunity for performance and brand marketing looking at how to organise diverse areas of data and start drawing insights, then from insights start tak...

Moneysupermarket.com Activating Customer Data with Programmatic Marketing
October 2014

Moneysupermarket.com Activating Customer Data with Programmatic Marketing

Video of Google panel with Moneysupermarket.com explaining how they no longer plan on a media basis but use audience segments with programmatic marketing.

First Steps to Programmatic Marketing Success
October 2014

First Steps to Programmatic Marketing Success

Google panel with TransferWise, Moneysupermarket.com and Vivaki on how programmatic and data management platforms can impact on marketing.