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Disney.com's SVP Mark Walker shares his thoughts on how Disney has stayed true to its core values in today's digital world.
Annie Zipfel, SVP of Marketing for REI, describes how Local Inventory Ads help customers find just what they want—and keep them connected to the local store experience that's at the heart of the br...
Learn how the 150-year-old department shop adapted its team structure, inventory and marketing to delight its modern core audience: 25–54 female omnichannel shoppers.
Serge Acker on Google Think Insights on how the use of technology, data and digital marketing has allowed Ralph Lauren to scale internationally and keep locally focused.
Nilan Peiris, VP Growth at TransferWise, talks to Google about the definitions, benefits, challenges and new opportunities with programmatic marketing
Google's Lawlor summarises the programmatic opportunity for performance and brand marketing looking at how to organise diverse areas of data and start drawing insights, then from insights start tak...
Video of Google panel with Moneysupermarket.com explaining how they no longer plan on a media basis but use audience segments with programmatic marketing.
Google panel with TransferWise, Moneysupermarket.com and Vivaki on how programmatic and data management platforms can impact on marketing.
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