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To Skip or Not to Skip - What Keeps People Watching?
June 2015

To Skip or Not to Skip - What Keeps People Watching?

Think with Google's latest research provides insights into which people watch TrueView ads and the reasons behind their choices to watch ads.

Are You Leaking Conversions?
June 2015

Are You Leaking Conversions?

Advertisers across the world and in different industries have seen an uplift in conversions when they include cross-device data. Read more on Think with Google.

Google’s Consumer Barometer 2015: Insights Into the UK’s Connected Consumer
June 2015

Google’s Consumer Barometer 2015: Insights Into the UK’s Connected Consumer

Google’s global interactive tool, the Consumer Barometer, has been updated with 2015 data and now covers more than 50 countries and 20 product categories.

Infographic: Five Years of TrueView
April 2015

Infographic: Five Years of TrueView

To celebrate TrueView’s fifth anniversary, we’ve taken a trip down memory lane, taking a look back at how video ads have evolved over the past five years.

Programmatic Marketing: Reaching Consumers at Scale
March 2015

Programmatic Marketing: Reaching Consumers at Scale

Key programmatic marketing takeaways from Adweek Europe 2015.

How Online Video is Pushing the Boundaries of Creative Storytelling
March 2015

How Online Video is Pushing the Boundaries of Creative Storytelling

Key video and content marketing takeaways from Adweek Europe 2015.

Mobile as the Key to the Connected Consumer
March 2015

Mobile as the Key to the Connected Consumer

Key mobile marketing takeaways from Adweek Europe 2015.

Top 3 Tech Trends Marketers Should Watch in 2015
February 2015

Top 3 Tech Trends Marketers Should Watch in 2015

What trends will shape the industry in 2015? What technologies will people embrace? We looked at Google search data and dug through industry research to see what's trending, from connected "life p...