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MEC Head of PPC Wing Lo discusses the challenge of quantifying the power of search in the offline world.
In exploring the trends in mobile, video and search, Eileen Naughton illuminates the marketing possibilities of audience signals at scale.
To win bank holiday business, advertisers need to be where consumers are across device, format and platform.
Shoppers search early for back-to-school supplies, while back-to-university shopping is on the up.
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