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With audiences in the millions and engaged communities hungry for content, YouTube creators are attractive partners for brands and when done well, YouTube collaborations can do so much more.
Google's Brand Lift solution reveals these insights about YouTube ads in near real-time so that you can optimise on the fly.
This Christmas, 40% of people will fake joy at unwanted presents and two-thirds are set to open at least one gift they don’t like.
With London Fashion Week fast approaching, brands need to get their digital marketing red-carpet ready.
From the importance of the huge Welsh fan base to the use of famous players to drive engagement, discover four trends to help brands win.
Content planning guidelines for brands to better engage with their target audience on YouTube.
Fundamental principles to create great branded content on YouTube.
How can brand advertisers influence the new consumers on their path to purpose?
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